About Makeen Advisors
At Makeen Advisors, we help clients build critical capabilities and accelerate results by offering consulting-inspired learning and staffing services. Our network and programs draw on talent and expertise from leading management consulting firms and blue-chip organizations—ensuring our clients gain real-world insights that drive high-impact outcomes.
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Our Founders
Dr. Annas Abedin and Ziad Soufan met while working at McKinsey & Company, collaborating on strategic engagements for major organizations. In 2018, they co-founded Makeen to redefine how businesses access top consulting talent and build vital skills within their teams.
Dr. Annas Abedin
Dr. Annas Abedin is the Co-Founder and Managing Director of Makeen Advisors. With a background as an Engagement Manager at McKinsey & Company, he also co-founded and led Rocket Internet MENA, helping launch Namshi. Passionate about leadership development, he co-founded the Qimam Fellowship in KSA. He holds degrees from WHU – Otto Beisheim, EM Lyon, IIM Ahmedabad, and RWTH Aachen.
Ziad Soufan
Ziad Soufan is the Co-Founder and Managing Director of Makeen Advisors, drawing on extensive experience in technology and management consulting from his work at leading global firms. He has advised senior clients across industries, previously holding leadership roles as a Principal at BCG and as an Associate Partner at McKinsey & Company. He earned an MBA from INSEAD and an MSc from Virginia Commonwealth University.
Our Journey
Staffing Beginnings
Recognizing the need for a more flexible consulting model, Annas and Ziad established Makeen’s Staffing Services—providing organizations with efficient, cost-effective ways to leverage independent consultants for strategic projects.
Expanding to Learning
Over time, Makeen’s solutions evolved to focus on upskilling and soft skills development. Today, our Learning Services form a core part of our offering, enabling clients to strengthen problem-solving, communication, and leadership capabilities across their workforce.
Why We’re Different
Consulting-Led Expertise
With roots in top-tier management consulting, we bring high-caliber insights and proven frameworks to every engagement.
Flexible Solutions
Whether it’s comprehensive training programs or independent consultants to fill skill gaps, we adapt to each client’s unique objectives.
Real-World Impact
From structured problem-solving to hands-on coaching, everything we do aims to create immediate, measurable value.