.webp)
Client Profile
A central governmental agency in a GCC country responsible for coordinating policies, initiatives, and strategic objectives across multiple agencies. This entity often prepares executive briefings, policy reports, and internal communications for high-level decision-makers, such as cabinet members or senior officials.
Challenge
Improve Communication Efficiency
- The agency struggled with creating concise, data-driven communications that senior leaders could quickly digest to make informed decisions.
Facilitate Clear, Actionable Feedback:
- Ambiguously structured documents often led to confusion, rework, and extended approval timelines. Leadership needed well-organized materials to provide timely feedback and guidance.
Enhance Cross-Department Collaboration
- Different teams used varied communication styles, making it difficult to maintain consistency and alignment when coordinating large-scale public initiatives.
Solution: 2-Day Storylining Course
Day 1
Day 2
Approach
200 Participants: A large-scale rollout covering multiple departments, ensuring a unified approach to executive communication across the organization.
Custom Examples: Tailored the course content to reflect common documents (e.g., policy proposals, performance reports) the client produces regularly.
Interactive Exercises: Simulations of high-level meetings requiring rapid-fire summaries and Q&A sessions to practice clarity under pressure.
Focus on Data Integration: Highlighted techniques for weaving in statistical evidence, research findings, and performance metrics without overwhelming the core narrative.
Results & Impact
Consistent, Data-Driven Messaging
- Teams adopted a uniform storylining structure, ensuring all communications followed a logical progression—particularly beneficial when multiple departments contributed to a single report.
- Incorporating data and evidence in a structured format increased the credibility of recommendations and bolstered confidence among executive stakeholders.
Enhanced Team Collaboration & Morale
- With 200 participants trained, a shared storylining vocabulary and method allowed different units (finance, policy, operations) to collaborate more smoothly, cutting down on confusion and misalignment.
- Participants reported feeling more empowered to articulate ideas clearly, boosting overall morale and a sense of professionalism in day-to-day communications.
Sustained Impact on Organizational Culture
- The agency began using standardized templates and storylines for internal and external communications, making it easier for new hires and cross-functional teams to produce high-quality work.
- The top-down endorsement of storylining methods reinforced a culture of evidence-based, impactful communication across the organization.
.webp)
